COACHING · ONE TO ONE

The same attention I give the pros

The same attention I give the pros

The same attention I give the pros

One-to-one coaching is the closest version of how I worked inside professional teams: a clear plan, honest feedback, and decisions shaped around the rider in front of us. It is built for people who want structure without theatre.

One-to-one coaching is the closest version of how I worked inside professional teams: a clear plan, honest feedback, and decisions shaped around the rider in front of us. It is built for people who want structure without theatre.

One-to-one coaching is the closest version of how I worked inside professional teams: a clear plan, honest feedback, and decisions shaped around the rider in front of us. It is built for people who want structure without theatre.

What actually happens

What actually happens

What actually happens

The work is simple to describe and deliberately detailed in practice: understand the rider, build the plan, review the evidence, then adjust without ego.

01

01

Start with the rider

We look at your history, your constraints, your goals and the training you can actually repeat. The first job is to understand the person before we write the plan.

02

02

Build the training around real life

The plan needs enough stress to move you forward and enough realism to survive work, family, travel and fatigue. We keep it purposeful rather than complicated.

03

03

Review what the data is saying

Numbers matter, but only when they are read in context. Power, heart rate, feel and consistency all help decide whether to push, hold or back off.

04

04

Adjust before small problems become big ones

Good coaching is rarely dramatic. It is steady course correction, knowing when to change the work and knowing when to leave the athlete alone.

Two coaches, one system

Two coaches, one system

Two coaches, one system

The voice stays consistent, the detail is shared, and the plan is shaped by two people who care about the same standards.

Alex Dowsett

Former WorldTour professional, hour record holder and performance engineer. Alex brings the judgement that comes from racing, testing and learning at the highest level.

James

James supports the day-to-day coaching detail, keeping plans moving, feedback clear and riders accountable without making the process feel noisy.

What it costs

What it costs

What it costs

One-to-one coaching is priced according to the level of contact, planning and review required. The first conversation is about fit: what you need, what we can offer, and whether this is the right way to work together.

One-to-one coaching is priced according to the level of contact, planning and review required. The first conversation is about fit: what you need, what we can offer, and whether this is the right way to work together.

No payment is taken from this page. We will confirm availability and the right level of support first.

The practical questions

The practical questions

The practical questions

How many riders do you work with at once?

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Do I need to be racing?

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How much contact is included?

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What platforms do you use?

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What happens after I enquire?

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Start the conversation

Start the conversation

Start the conversation

Tell us enough to understand the rider, the goal and the shape of your week. We will come back with the next sensible step.

No payment now. This starts a conversation, not a subscription.